It’s also growing in terms of length having steadily gone from 24 hours of savings to 30 hours, then 36 hours, and now a full 48 hours of epic deals. with more than 100 million products sold during 2018’s Prime Day. From relatively humble beginnings (we say relative because Amazon was a behemoth even then), Amazon Prime Day is now the biggest single day of shopping in the U.S. Started in 2015 to celebrate Amazon’s 20th birthday, Amazon Prime Day has grown into a holiday to rival Black Friday and Cyber Monday in the U.S. With its annual Prime Day, Amazon - the seventh largest retailer in the world - has marked out the middle of the year as its own, personal, mega-shopping holiday. Kristin Whitehair, a Prime customer in Kansas City, MO, told WSJ, “If I have a same-day need, I will now look at Amazon’s app, where in the past I may have to go to Target or another store.Sometimes, Christmas does come in July. Consumers, it seems, don’t mind paying for the premium option.Ĭostco Deal: Get a $30 Gift Card When You Buy a Gold MembershipĬompare: 7 Dollar Stores You Can Shop Online For orders under the minimum qualified purchase amount, Prime members will pay an additional $2.99 for same-day delivery. However, same-day shipping is an important draw to keep customers hooked on the $139 per year Prime subscription service. When contractors make deliveries from Amazon’s same-day sites, it can cost around $3.30 per package, compared to $1.75 from traditional fulfillment sites, WSJ reported. WSJ reported that Amazon is seeking to compete with Walmart, which uses its thousands of local stores to help with fast order fulfillment.Īmazon doesn’t have the same luxury of a wide network or brick-and-mortar locations, but same-day shipping centers can serve the same purpose. Same-Day Delivery is one of the latest innovations,” an Amazon spokesperson told WSJ. “We’re always exploring ways to bring our customers new levels of convenience and delivery options that work best for them.
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